After years of experience managing statewide races for Governor, U.S. Senate and President, Link Strategies understands how the components of a campaign must fit together. We can help you build the team of consultants and manage that team to benefit your campaign. This is particularly helpful for first-time candidates or candidates running their first statewide campaigns.
Our approach combines research, message development, and experience in direct voter contact to win your campaign’s day-to-day battles. We start our days reading clips from your campaign and looking for opportunities to differentiate you from your opponent, emphasizing your strengths and abilities. We have managed war rooms and communications shops in campaigns and in government for the last decade. We understand how to wage and win a campaign’s daily messaging battles.
Link Strategies can handle all aspects of message development and delivery. In addition to working with pollsters to understand the most persuasive message, we help the campaign to deliver it.
Clear and crisp paid communications are part of every successful campaign. We are leaders in integrating this messaging into every aspect of a campaign, including preparing candidates for every public appearance and training staff on message focus and discipline.
Audiences are more fragmented than ever before. For campaigns an organizations, highly targeted paid media reduce waste and allow you to reach voters effectively and efficiently. Link Strategies works with advertisers to develop comprehensive media plans, targeting voters through digital, print, and broadcast advertising. Our team can help you create and place targeted media buys that reach voters through the media channels they use most.
Link Strategies has experience in more than a dozen gaming referenda, a successful statewide environmental initiative, and local referendums to improve communities across the state.
Gaming referenda are unique communications challenges and the importance of having an experienced team leading these initiatives cannot be overstated. Link Strategies has worked closely with gaming companies in very challenging markets to win referendums. By first conducting research to better understand the electorate, we then build and execute the message and campaign, including direct mail, electronic and web-based media and voter mobilization. We’ve won gaming referendums in Arkansas, West Virginia and Iowa
In this time of pushback against government spending, passing a bond referendum can be very challenging. Link Strategies has led a number of successful bond referendums, many of which having required 60 percent majorities. We apply the same strategy and message discipline to bond referendums as we do for congressional, presidential and international candidates. Our turnkey services include creating committees, issue research, developing an online presence and mobilizing voters with creative, high-impact, messages through direct mail, radio and TV.
We also worked with a broad-based coalition consisting of conservation, sportsmen and environmental groups to amend the Iowa Constitution and create a trust fund dedicated to funding improved water quality through effective soil conservation and and improvement of Iowa’s natural areas. The amendment passed in November of 2010 with 63 percent of Iowans supporting the measure.
Our team has successfully applied the principles of political campaigns to mass tort client recruitment and legal advertising. Using highly targeted communication and effective messaging, we have helped firms across the country recruit tens of thousands of mass tort clients. Whether it’s working with your firm to create an efficient paid media campaign, creating a recruitment plan, or managing client outreach during bellwether trials and through a settlement or verdict, our team has a proven record of success in this area.
Link Strategies conducts thorough user-friendly research to help your campaign succeed. We outline themes and highlight vulnerabilities in order to make our documents easy to read and use.
When campaigns, committees, and parties need top-tier research, they turn to Link Strategies. Our research stands out because we identify major themes, produce top-ten lists and provide top level summaries to our clients. In the heat of a campaign, our research products give campaign managers, communications directors, and the consultant team an effective tool to use our research.
Every project begins with a one page strategy memo identifying and describing the important themes we discovered by reviewing the public record. From there, we compile a list of the top-ten vulnerabilities, presented in a format that’s easy to use in polling or focus group research. We also provide clips, voting records, timelines, campaign finance data, and all public records to your team.
Phone calls remain one of the most efficient ways to directly reach your targets. Whether it’s through telephone town halls, auto dials, or automated surveys, Link Strategies has a variety of tools that can help you contact voters over the phone.
Telephone town halls allow your campaign to contact thousands of voters at once, exposing them to your message and giving them an opportunity to ask questions that are important to them. Telephone town halls also allow you to ask an unlimited number of survey questions, collecting data from those on the call. Auto dials can be a valuable tool for you to contact voters, conduct ID calls, or conduct automated surveys.
The campaign of Barack Obama was successful because it delivered a narrative that excited voters, was disciplined in its messaging and coordinated a massive field effort that featured technology with paid communication. Of course, it also helped to have a charismatic and disciplined candidate.
The elements of that campaign can be applied to nationwide elections and initiatives throughout the democratic world. Issues may vary from continent to continent, but the approach, the focus and the execution remains the same. From Eastern Europe and Africa to the Caribbean, we have used our experience to help candidates and parties improve their communications, research and organizational capabilities.
Link Strategies has Completed Successful Analyses in Many Countries
In order to develop a message specific to the culture and politics of a country, we oversee public opinion research. We have drafted surveys for face-to-face interviews throughout the world as well as discussion guides for focus groups.
Once the research is completed, we analyze the data and the discussions from focus groups before drafting clean and actionable reports. These reports are the foundation for developing a message and a narrative to be used throughout the campaign.
Technology has been an increasingly integral part of political campaigns in the United States and, in many countries, it is becoming a larger factor and better tool. Even in regions with limited internet access, there are tools for mobile phones and other technologies that are instrumental for voter mobilization and persuasion.
Link Strategies has also have advised parties and campaigns on developing a technology infrastructure to maximize internal collaboration and communication.