Goal:
LinkStrategies uses polling, research and, most importantly, creativity
to develop a press plan and articulate a message that breaks through the
clutter.
Record: Over
several years and campaigns, LinkStrategies has developed solid relationships
with members of the Iowa press corps, as well as the national press corps.
We have handled press for Sen. Tom Harkin, Sen. John Edwards’ 2004
presidential campaign and America Coming Together (ACT).
Style:
The Iowa and national press corps have grown weary of the standard press
release followed by the standard press conference or conference call. In
the current climate, to generate earned media candidates and organizations
need something new to say, or at least a new way to say it. LinkStrategies can help synthesize the ideas and data coming in at all directions to develop
a clear, creative and effective message.